Zoho Books is our top QuickBooks alternative because of its scalability and mobile app functionality. Wave is second on our list as it has a free plan that provides sufficient support for businesses with basic bookkeeping needs.

Avo is next-generation analytics governance. We're changing how product managers, developers, and data scientists plan, track, and govern analytics across organizations. Before Avo, teams were forced to choose between product delivery speed and reliable insights.

A small business can likely do all its own bookkeeping using accounting software. Many of the operations are automated in the software, making it easy to get accurate debits and credits entered.

So it's totally possible to do your own accounting, the tools are relatively basic and commonly available, and online learning resources abound. But is it worth it? What are the benefits to doing your own business bookkeeping and accounting other than simply because you can?