Signing in to your Google Account is the best way to access and control privacy settings and personalize your Google experience. Sign in to adjust what information you make public and what data Google can use to give you better recommendations and faster results.

Alongside the data breaches, Google has frequently been accused of violating users' privacy. In April 2020, the company was sued for at least $5 billion for tracking what people view online and where they browse despite using Incognito mode.

In March 2024, Google Ads will update the Unacceptable business practices portion of the Misrepresentation policy to include enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.