Learn why Snowplow is the #1 Google Analytics alternative and how you can step up to warehouse-first digital analytics.
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People also ask
What is the difference between Snowplow analytics and Google Analytics?
Data Schema: Google Analytics has a predefined data schema, which determines the types of data that can be collected and analyzed. On the other hand, Snowplow has a flexible and customizable data schema, allowing businesses to define their own data structure and capture any data points they require.
What is Snowplow analytics used for?
With Snowplow you can track websites, mobile applications, games, software and even hardware with one of the available trackers. ActionScript3, C++, Android, Arduino, CPP, Goland, Google AMP, iOS, Java, Javascript, Lua, . NET, Node.
Is Snowplow the same as snowflake?
Snowplow is a Powered by Snowflake Partner. Together, Snowplow and Snowflake's joint solution helps businesses, data teams and analytics professionals understand customers with near-infinite scalability.
Why use Snowplow?
Some reasons to use Snowplow
You want full customization. You want raw data. Snowplow offers you a good base to build on. You want to perform web tracking using Snowplow's excellent JavaScript tracker and leverage Snowplow's event model, which is well-suited for web tracking events.
Oct 31, 2017 · In my most recent post on the Snowplow blog, I discussed the importance of data ownership, specifically some of the limitations companies ...
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Oct 23, 2016 · I have been asked many times to give a comparison between Google Analytics and other tracking tools. One of the tools that I have had a ...
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Jul 26, 2023 · Comparison between Google Analytics vs Snowplow Analytics based on data collection, pricing, user interface, usability, and compliance.
Snowplow empowers organizations to unlock the value of its customer behavioral data in their cloud data warehouse to fuel next-gen AI, analytics, and ...
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Jun 15, 2020 · Discover a quick comparison between Google Analytics vs Snowplow Analytics. Read the advantages and disadvantages of both tools.
Google Analytics and Snowplow are popular web analytics tools that help businesses track and analyze website data. While both tools offer valuable insights, ...
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I am trying to compare the traffic I see in Google Analytics to that in Snowplow. Overall, sessions, pageviews etc. match up pretty well.
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