A report from The New York Times confirms influencers are being paid by Lemon8 to post on the app as long as they follow post guidelines, like making 10 posts in a month with captions of at least 150 words and a carousel of between three and 10 photos.

Meanwhile, Lemon8, another social network owned by the same Chinese company, has emerged and begun to top the charts. As its popularity surges in America, here are some things you should know about it.

Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app. Designed to be a lifestyle app, Lemon8 is like a mixture of Instagram and Pinterest. It's photo-heavy but allows users to share recipes, outfits, travel guides, and more.

The app is free to download. And creators can start thinking about how Lemon8 can fit into their existing social media tools. It could be a good idea for creators to sign up early so they get their preferred username. And so that they can figure out how to use the app sooner rather than later.